Here at Greenough, we believe in the power of storytelling. When it comes to talking about successful partnerships, we believe our clients should help tell our story. In our new video series, “A Client’s Perspective: Working with Greenough,” we offer a glimpse into this philosophy through client testimonials. Whether it’s about understanding a client’s business, landing those key pieces of coverage or becoming a true extension of the team, each story addresses Greenough’s tailored response to meet each client’s unique needs. From clean tech to marketing software to marine electronics companies, each client’s set of challenges greatly vary, but our integrated solutions and focus on results help achieve their individual goals. See for yourself.
IGEL Technology: European Thin Client Vendor Breaks into Competitive U.S. Market
IGEL Technology, a rapidly growing global thin client vendor, offers energy efficient technology solutions for enterprises ranging from small businesses to large-scale organizations. Though Germany-based IGEL had a strong market presence in Europe, the company wanted to make a name for itself in the highly competitive U.S. market. IGEL selected Greenough as a strategic partner to gain valuable exposure to American journalists and carve out a niche in the growing IT industry. As part of the program, Greenough launched a full-scale media tour, sending World Wide Strategic Marketing Director Stephen Yeo to speak with top technology analysts and IT journalists across the country. The result? The press began to pay attention and talk about IGEL’s technology including an outstanding podcast in eWeek. .
Watch World Wide Strategic Marketing Director Stephen Yeo talk about his experience working with Greenough.
GEO2: Complex Technology Finds Clear Voice in Market
A complex, but game-changing clean tech technology. The promise of lower emissions. Leadership that had something to say but needed the right way to say it. Greenough walked into the partnership with Woburn, MA-based GEO2 with a set of complicated challenges, but relentless determination to carve out the company’s place in the industry. With little press coverage, the team immediately took command of the technology and cast a strategic net over the trade and business media. The result? The press sat up and took notice of GEO2’s technology including an attention-getting profile in the Boston Globe.
Watch CEO Rob Lachenauer and Vice President of Product Development Bilal Zuberi talk about their experience working with Greenough.
-->
