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DIGITAL COMMUNICATIONS
Greenough offers marketing communications solutions designed to improve the reach and effectiveness of public relations campaigns through low-cost and high-impact digital programs.
Our Digital Communications Group was formed to specifically address the needs of companies seeking to enhance the quality of communications in their outreach to customers, prospects, influencers and employees. The group offers webcast and video productions, video microsites, video email, web resource centers, blog creation, search engine optimization, and interactive e-mail marketing programs that leverage our experience in corporate communications and marketing public relations.
- Video Services
- Video microsites - Break through the clutter and differentiate from the competition using customized multi-media messages. These compelling, personalized video microsites target media, analysts, customers and prospects with attention grabbing video delivered direct to viewers’ desktops. Video microsites are effective for executive introductions, material announcements, invitations to events or virtual roadshows.
- Webcasts - Deliver your message in a compelling medium for product launches, corporate events, educational training and financial communications. Greenough handles complete webcast production ranging from script writing, video taping and editing, to outbound marketing.
- Video production services - Whether it's a corporate video for a product launch or a branding campaign, Greenough can provide video production services including the creation of compelling content through carefully crafted scripts.
- Web resource centers - Elevate your web presence with relevant links to information, media and/or interactive content pertinent to your industry, as a means of asserting a leadership position.
- Video email campaigns - Add video to new or existing email and newsletter campaigns will allow target audiences to connect with the company executives.
- Search Engine Optimization - Using tested techniques, Greenough can provide consulting on how to maximize your search result placement on internet search engines such as www.google.com by leveraging your frequently updated PR materials.
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