|
GREENOUGH GETS IN THE GAME WITH WORLDWINNER
Online Games Company Engages Greenough for PR Support and Viral Campaign Execution
Boston, Mass. – April 14, 2008 – Greenough Communications, a leading independent public relations agency with offices in Boston and Silicon Valley, today announced that WorldWinner, a leading provider of online casual game competitions, has chosen the company to execute a brand awareness campaign and viral marketing efforts. As home to some of the industry’s most popular casual game competitions, WorldWinner selected Greenough to tell its brand story through both traditional and innovative marketing channels.
“Greenough truly understands the digital media landscape, which is critical to our success as a web-based company,” said Christian Meyer, chief marketing officer at WorldWinner. “We’re excited to tap into their expertise in social media and most importantly, their ability to tell a compelling story. All of those elements will help us build visibility and ultimately, win new players.”
“The casual games space is one of the fastest growing online industries today,” said Phil Greenough, founder and CEO of Greenough Communications. “We’re thrilled to work with WorldWinner and look forward to helping the company define their brand through personalized and creative communication programs.”
WorldWinner hosts competitions in casual games—including Solitaire, Bejeweled 2, Family Feud, SCRABBLE® Cubes and Luxor—in which players compete against one another for cash and prizes. WorldWinner’s broad network of partner sites includes leading global brands, such as GSN.com, AOL Games, EA-Pogo, Lycos, MSN Games and MyPoints. WorldWinner has more than 30 million registered players worldwide. For more information, visit: www.worldwinner.com.
About Greenough Communications
Based in Boston and Silicon Valley, Greenough Communications helps companies develop thought leadership programs through a disciplined, yet creative approach to business storytelling that combines traditional media relations with digital influence programs, establishing credibility with customers, prospects and investors. Greenough has been recognized as a 2-time national agency of the year or runner up and was rated three times as one of the “Top 10 Places to Work.” The company is a 6-time finalist for the nation’s top PR campaign and has received dozens of awards for media relations and digital influence programs.
###
return to the news page
|
-->
