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Greenough Communications Adds Vanu, Inc.
Boston, MA – December, 2005 – Greenough Communications, one of the nation’s leading independent public relations firms, today announced the addition of Vanu, Inc. to its client roster. Based in Cambridge, Massachusetts, Vanu provides software radio technology that simplifies networking solutions for wireless communications infrastructure. As part of the engagement, Greenough will develop a public relations campaign to increase overall awareness of the company as it moves into new markets.
“Greenough will provide the necessary guidance to expand our scope and reinforce our industry positioning. While we’ve achieved many major milestones in terms of market validation and customer acceptance, one of the key challenges still in front of Vanu is to dramatically increase awareness of our unique value proposition to a much broader market that can immediately benefit from our solutions” said John Winn, vice president of marketing and sales of Vanu, Inc. “With its demonstrated record of success in similar situations, Greenough Communications brings a creative, yet disciplined approach to shaping and telling our story that promises to significantly expand our circle of awareness and influence.”
“With its truly unique solutions, Vanu has the potential to disrupt the wireless industry, so we’re delighted to have the opportunity to help the company make its mark in business,” said Phil Greenough, president of Greenough Communications.” “We live for these kinds of opportunities and can’t wait to help Vanu win in the market.”
About Vanu, Inc.
Vanu, Inc. has revolutionized software defined radio through the development of Vanu Software Radio. They apply modern software engineering techniques to the high-speed signal processing elements at the core of wireless devices to create portable software radio applications that will greatly increase the pace of innovation in wireless devices. Vanu, Inc. licenses software radio components and applications and provides design-consulting services to wireless OEMs, system integrators and service providers. Vanu, Inc. was founded in 1998 and is based in Cambridge, Mass. GSM (global system for mobile communication); GPRS (general packet radio service); EDGE (enhanced data for GSM evolution); TDMA (time division multiplex access); AMPS (analog mobile phone service); WCDMA (wideband code division multiplex access).
About Greenough Communications
Greenough Communications (www.greenoughcom.com) is one of the nation’s leading independent public relations firms, specializing in the information technology, telecommunications, consumer electronics, and professional services markets. With an approach centered on business storytelling, Greenough has a track record for planning and executing public relations campaigns that deliver measurable results in terms of visibility, credibility and overall client satisfaction. Greenough combines traditional public relations strategies and tactics with an array of digital communications programs designed to build and amplify a storyline. Greenough has been recognized by The Holmes Report as Small Agency of the Year, and PR Week as runner up for Mid-sized Agency of the Year.
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