|
Greenough Communications to Expand U.S. Presence for UC4
Boston, September 18, 2008 – Greenough Communications, a leading independent public relations firm headquartered in Boston and Silicon Valley, today announced its selection by UC4, a leading global provider of workload automation, job scheduling and IT process optimization solutions. Through an aggressive media campaign, Greenough will raise the visibility of the international UC4 brand within the United States, growing its leadership position within the workload automation market.
From traditional job scheduling through data center automation and application integration onto management services, the UC4 Workload Automation Suite offers its customers the breadth of capability and depth of functionality to fully address any workload automation need. More than 1,600 customers worldwide use UC4 solutions to automate their processes, and the international company has more than two decades of IT process automation and job scheduling experience.
“UC4 (www.UC4.com) is a well-respected international brand, and we’re in the perfect position to expand our presence in North America. We sought a public relations partner with a deep understanding of our industry and ability to relate our market position to the media,” said Penny Blaisdell, senior PR director for UC4. “We’re counting on Greenough’s business storytelling talents to make UC4 a well-recognized brand in the U.S.”
Greenough plans to leverage UC4’s vast customer successes, strong strategic alliances and cutting edge technology to create a brand presence for UC4 within the U.S. marketplace.
“UC4 offers a strong solution portfolio combined with the top minds in their market, which we know we can leverage to bring a fresh perspective on workload automation to the marketplace,” said Laureen McGowan, Greenough EVP. “We’re eager to bring UC4’s visibility in the U.S. to the same levels it is at in Europe, where it is a dominant player.”
About Greenough Communications
Based in Boston and Silicon Valley, Greenough Communications (www.greenoughcom.com) helps companies develop thought leadership programs through a disciplined, yet creative approach to business storytelling that combines traditional media relations with digital influence programs, establishing credibility with customers, prospects and investors. Greenough has been recognized as a two-time national agency of the year or runner up and was rated three times as one of the “Top 10 Places to Work.” The company is a six-time finalist for the nation’s top PR campaign and has received dozens of awards for media relations and digital influence programs.
return to the news page
|
-->
