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Greenough Expands Green Practice; Adds TRIRIGA to Client Roster
Menlo Park, CA, January 13, 2009 – Greenough Communications, a leading independent public relations firm headquartered in Boston and Silicon Valley, today announced its selection by TRIRIGA, the leading provider of real estate lifecycle management software. Tapped for its creativity and experience helping tech leaders with emerging green technology, Greenough is charged with raising awareness of TREES (TRIRIGA Real Estate Environmental Sustainability), first and only integrated real estate management/sustainability system to measure, manage and reduce energy consumption and greenhouse gas emissions from buildings.
“Greenough’s team has deep experience with the media and a passion for the environmental issues we’re tackling,” said Barbry McGann, EVP, Product Strategy & Marketing, TRIRIGA. “They are helping us show just how critical buildings are for reducing our environmental impact, and how our TREES software helps companies see immediate ROI as they improve the environmental performance of their buildings.”
Already recognized as the global leader in integrated workplace management solutions (IWMS), TRIRIGA recently developed TREES in response to demand from its Fortune 500 customers who had no way to measure and improve the environmental performance of their real estate portfolios. Buildings account for 48% of energy consumption and present the single-greatest opportunity to impact environmental efficiency and operating costs. With TREES, organizations can leverage their buildings to reach a state of “carbon heath,” meaning they know exactly what their carbon footprint measurement is today and can actively reduce it to see immediate ROI for both environmental performance and operating costs.
“With a tremendous track record of success in the IWMS market and great foresight in recognizing the need for green buildings solutions, TRIRIGA is poised to set a new standard for corporate environmental accountability and performance,” said Stephanie McGrory, executive vice president and managing director of Greenough’s West Coast operations. “TRIRIGA’s story is one that needs to be shared, and our team could not be more eager to bring it to life.”
About Greenough Communications
Based in Boston and Silicon Valley, Greenough Communications (www.greenoughcom.com) helps companies develop thought leadership programs through a disciplined, yet creative approach to business storytelling that combines traditional media relations with digital influence programs, establishing credibility with customers, prospects and investors. Greenough has been recognized as a two-time national agency of the year or runner up and was rated three times as one of the “Top 10 Places to Work.” The company is a six-time finalist for the nation’s top PR campaign and has received dozens of awards for media relations and digital influence programs.
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