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Greenough Enlists Radian6 for Social Media Monitoring
BOSTON, MA, August 17, 2009 – Greenough Communications, a leading independent public relations firm, today announced the company’s relationship with Radian6. Already a user of the Radian6 platform for social marketing and public relations programming, Greenough will now offer Radian6 to clients as its primary solution for actively monitoring and engaging in conversations across online communities, the blogosphere, video and photo sharing sites, forums, social networks, microblogging services such as Twitter and any destination where establishing brand presence is important.
“The social media landscape isn’t new, but it is constantly evolving. The communications organizations that get ahead in this competitive market will be those that are listening for their own brands, their competitors and their clients,” said Marcel Lebrun, CEO of Radian6. “Social media is about sharing content in and between social networks – it’s about collaborative, community-driven dialogue. Therefore, brand communication partners, including agencies like Greenough need tools that not only enable listening, but spark engagement and action, helping them to capture influencers’ attention in the cluttered digital space.”
“We’re at a critical juncture in PR where the conversations happening around brands are just as important – if not more so – as the messages they’re creating. This is to say, your customers are talking, even if you’re not listening. As our industry has realigned to embrace this new reality, we've been using Radian6 as part of our continuously evolving arsenal of listening solutions. Radian6 is a proven and powerful tool that meets a broad set of needs across our client base. It streamlines how we listen and how we prepare to engage," said Scott Bauman, vice president at Greenough Communications.
The Radian6 platform is part of Greenough’s comprehensive approach to social marketing and social media influence. The platform complements its suite of offerings which include traditional PR and digital content creation (video, audio, blog development, social networking, micro-blogging, etc.) designed to spark conversation and ensure sustained engagement between clients and their customers and prospects.
About Radian6 Technologies
Radian6 provides the social media monitoring platform for marketing, communications and customer support professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit www.radian6.com for more information..
About Greenough Communications
Greenough Communications is an independent communications agency focused on the information technology, green technology and consumer technology markets. Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations and marketing programs. For nearly a decade, Greenough has helped companies develop and implement marketing and communication programs that generate conversations with customers, prospects and stakeholders. For information, visit www.greenoughcom.com or read our blog at http://blog.greenoughcom.com/.
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