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Greenough Communications Expands Client Base with Marketo
Menlo Park, CA, May 2, 2008 – Greenough Communications, a leading independent public relations firm headquartered in Boston and Silicon Valley, today announced the addition of Marketo, a leading B2B marketing software company, to its client roster. Greenough is working with Marketo to raise awareness of the company’s thought leadership and offer solutions that help marketers drive revenue and improve accountability.
“Marketers are desperate for tools to help generate more leads and demonstrate marketing ROI, but until Marketo there wasn’t a solution that was easy to buy, own, and use. Our mission is to reinvent the marketing software category by creating products that really work the way marketers want software to work, so we needed a PR partner that would help us tell our story in a remarkable way,” said Jon Miller, CMO of Marketo. “Greenough brings creative ideas, great energy, and a strong initiative and passion to our account. We believe Greenough has the right approach, experience and focus to not only drive results, but also to be a valuable extension of our team.”
Headquartered in San Mateo, CA, Marketo helps B2B marketing professionals in mid-sized and enterprise-class organizations drive revenue and increase accountability. Marketo Lead Management, the company’s intuitive, on-demand software, automates lead generation campaigns and lead management activities, helping marketers generate and qualify sales leads, shorten sales cycles, and improve conversion rates. With a mission to make marketing automation software easy to buy, easy to own, and easy to use, Marketo is giving marketers the tools they need to drive revenue in a Marketing 2.0 world.
“We want to partner with great companies with great stories to tell. The best experiences for us are those with companies that stand out as having real potential to disrupt an industry, and we believe in Marketo’s vision to transform marketing automation,” said Stephanie Casey, executive vice president and managing director of Greenough’s West Coast operations. “The leadership team has an impressive track record – especially from their days at Epiphany – and they know what it takes to build a successful company. We love that they have a strong base of supportive customers and a proven solution, and we’re eager to bring their story to life.”
About Marketo
Marketo (http://www.marketo.com) is the leading provider of sophisticated yet easy on-demand marketing software that helps enterprise and mid-market B2B marketing professionals drive revenue and improve marketing accountability. Marketo’s demand generation solutions automate and measure lead management activities — including email marketing, lead nurturing, lead scoring and landing page optimization — to help marketers generate and qualify sales leads, shorten sales cycles and demonstrate results. Unlike traditional marketing automation solutions, Marketo is powerful yet easy to use without training and offers an on-demand model to get customers up and running quickly, with no charges for set-up or integration. Founded by former Epiphany executives, Marketo is a trusted provider for industry leaders such as Trimble Navigation, McKesson and Thomson CompuMark. Marketo’s Modern B2B Marketing blog (http://blog.marketo.com) and marketing best practices community are recognized as industry destinations for marketers to share ideas and help each other drive results. For more information on Marketo, visit http://www.marketo.com or call 650-655-4830.
About Greenough Communications
Based in Boston and Silicon Valley, Greenough Communications helps companies develop thought leadership programs through a disciplined, yet creative approach to business storytelling that combines traditional media relations with digital influence programs, establishing credibility with customers, prospects and investors. Greenough has been recognized as a two-time national agency of the year or runner up and was rated three times as one of the “Top 10 Places to Work.” The company is a six-time finalist for the nation’s top PR campaign and has received dozens of awards for media relations and digital influence programs.
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