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Hydroid Chooses Greenough Communications
Innovative maker of Autonomous Underwater Vehicles turns to Boston agency
Boston, MA, March 13, 2007 - Greenough Communications, a leading independent public relations firm based in Boston, today announced its selection by Hydroid, LLC to lead the company’s first public relations campaign. Greenough will use its unique business storytelling approach to heighten awareness of Hydroid’s leadership and innovation in the Autonomous Underwater Vehicles (AUV) market.
Headquartered in Pocasset, MA, Hydroid is the developer of REMUS (Remote Environment Measuring UnitS), a light-weight, low-cost AUV that has become the product of choice for scientific research, environmental monitoring, hydrographic surveys and mine detection. REMUS is the product of over eight years of cutting-edge research and development, and with over 100 REMUS systems delivered and thousands of mission hours to its credit, the product has become the world’s most capable and reliable compact AUV.
“Underwater robotics is increasingly important to both the public sector and commercial applications, and we see an opportunity to raise awareness of our industry-leading products,” said Chris von Alt, president and founder of Hydroid. “With Greenough’s prowess in supporting disruptive technologies and its disciplined approach to storytelling, the agency is the perfect partner to showcase our innovative products.”
“Underwater robotics is changing the field of marine-based scientific and environmental research, and we are excited to raise visibility for a company that is leading innovation in the industry,” said Phil Greenough, founder and president of Greenough Communications. “Our narrative approach to telling the Hydroid story will extend awareness of the company’s world leadership in this fast-growing market.”
About Hydroid, LLC
Hydroid LLC holds the exclusive license from the Woods Hole Oceanographic Institution for the manufacture and further development of the REMUS Autonomous Underwater Vehicle (AUV) technology.
About Greenough Communications
Based in Boston, Greenough Communications helps companies develop thought leadership programs through a disciplined, yet creative approach to business storytelling that combines traditional media relations with digital influence programs, establishing credibility with customers, prospects and investors. Greenough has been recognized as a 2-time national agency of the year or runner up and was rated three times as one of the “Top 10 Places to Work.” The company is a 5-time finalist for the nation’s top PR campaign and has received dozens of awards for media relations and digital influence programs.
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