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Greenough Communications Expands Clean-tech Practice with GEO2 Technologies
Boston, MA, September 17, 2007 – Greenough Communications, a leading independent public relations firm headquartered in Boston, today announced its selection by GEO2 Technologies, a leading developer of multifunctional filters for next-generation clean diesel solutions. Greenough will help GEO2 establish its brand identity and raise awareness of its patented filtering technology as a way for automakers to meet global diesel emission and fuel efficiency standards quickly and cost-efficiently.
“Clean diesel automobiles are critical to mitigating the challenges of rising carbon emissions and global warming, and GEO2’s filters enable an immediate and cost-effective transition to clean diesel,” said Rob Lachenauer, chief executive officer (CEO) for GEO2. “We selected Greenough both because the talent and skills of its people and its stellar track record of helping clean tech companies craft powerful messages. Greenough understands the needs of early stage clean tech companies and is already helping us craft and deliver our messages.”
Headquartered in Woburn, Mass., GEO2 enables low-cost clean diesel vehicles by providing the only multifunctional filter with a patented, cross-linked microstructure that breaks long-standing compromises in strength, porosity and cost. GEO2’s proven materials technology and scalable processes were developed by leading scientists and engineers in the filtration, ceramics, emissions and automotive industries. GEO2 works directly with ceramic and catalyst companies, as well as automakers, that design, manufacture and sell products based on GEO2’s technology, to provide a competitive advantage in the fast-growth diesel market.
“The clean-tech market is booming right now as consumers and businesses are embracing ‘greener’ lifestyles,” said Phil Greenough, founder and president of Greenough Communications. “GEO2 offers a breakthrough technology with tremendous market potential, and we’re looking forward to bringing the company’s story to life.”
About GEO2 Technologies
GEO2 Technologies Inc., a leading developer of multifunctional filters for next-generation clean diesel solutions, is helping to meet the global need for better fuel economy with reduced emissions. The company has pioneered a patented, cross-linked microstructure for diesel particulate filtering and other gas and fluid emission control applications. This microstructure achieves the previously-unattainable combination of high porosity, high filtration efficiency, high temperature resistance and low back pressure. The filter, which breaks traditional compromises in strength and porosity, enables flexibility in system design and thereby reduces a system’s cost, weight and size. As a result, automakers can offer clean diesel models more quickly and cost-effectively without downgrading performance. GEO2 works directly with ceramic and catalyst companies, as well as automakers, that design, manufacture and sell products based on GEO2’s technology, to provide a competitive advantage in the fast-growth diesel market. Headquartered in Woburn, Mass., the company’s proven materials technology was developed by respected scientists and engineers in the filtration, ceramics, emissions and automotive industries. For more information, visit www.geo2tech.com.
About Greenough Communications
Based in Boston, Greenough Communications helps companies develop thought leadership programs through a disciplined, yet creative approach to business storytelling that combines traditional media relations with digital influence programs, establishing credibility with customers, prospects and investors. Greenough has been recognized as a 2-time national agency of the year or runner up and was rated three times as one of the “Top 10 Places to Work.” The company is a 6-time finalist for the nation’s top PR campaign and has received dozens of awards for media relations and digital influence programs.
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