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Greenough Communications Adds Epsilon as Client
Leading Marketing Services Firm Bolsters Agency's Professional Services Practice
Boston - Greenough has added Epsilon (www.epsilon.com) as a new client. A leading relationship marketing firm, Epsilon selected Greenough to drive a corporate media campaign aimed at increasing the firm’s name recognition and bolstering awareness of its integrated marketing services.
Epsilon joins a growing roster of professional services firms including Chadwick Martin Bailey (www.chadwickmartinbailey.com), a Boston-based market research firm; Day, Berry & Howard LLP (www.dbh.com), a leading Northeast law firm; and Molecular Inc. (www.molecular.com), a technology consulting firm based in Watertown, Mass.
“Greenough has a proven track record in developing innovative storylines that capture the media’s attention time and time again,” said Mike Iaccarino, president and CEO of Epsilon. “With its success in the professional services industry and ability to drive media coverage, Greenough is the ideal partner to help us obtain our marketing objectives.”
Epsilon specializes in helping clients create measurable business results through integrated marketing services. For over 30 years, Epsilon has been providing clients with the expertise and resources required to develop deep and broad customer understanding, innovative marketing strategies and successful implementations.
“As a recognized leader in database marketing, Epsilon provides us with a great foundation to practice our distinct form of brand storytelling,” said Phil Greenough, founder and president of Greenough Communications. “We look forward to helping Epsilon drive mindshare and meet its customer objectives.”
Epsilon was recently ranked by Ad Age magazine as the country’s fourth largest marketing services agency in the direct marketing category. Forrester Research has also ranked Epsilon among the top of an elite group of database marketing companies. Epsilon has offices in Boston, Dallas, St. Louis and Washington, D.C.
About Greenough Communications
Based in Boston, Greenough Communications is one of the nation’s top 40 independent public relations firms, specializing in the information technology, Internet services, consumer electronics, and professional services markets. With an approach centered on business storytelling, Greenough has a track record for planning and executing public relations campaigns that deliver measurable results in terms of visibility, credibility and overall client satisfaction. Greenough combines traditional public relations strategies and tactics with an array of digital communications programs designed to build and amplify a storyline. Greenough has been recognized by The Holmes Report as Small Agency of the Year, and PR Week as runner up for Mid-sized Agency of the Year. For more information visit www.greenoughcom.com.
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