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Edge Dynamics Enlists Greenough Communications to Lead PR Campaign
Boston, MA April 25, 2006 – Greenough Communications, a leading national independent public relations firm, today announced the addition of Edge Dynamics, the leading provider of channel commerce management solutions for life sciences manufacturers, to its client roster. Based in Redwood City, CA and Newtown, PA, Edge Dynamics’ leading on-premise and hosted CCM solutions optimize more than $75 billion in annual revenues for pharmaceutical manufacturers.
“We did an extensive review of agencies nationwide and concluded that Greenough provides the ideal balance of industry expertise, media savvy, creativity, and results-orientation to help us achieve our strategic marketing objectives,” said Rob Chen, vice president of marketing and alliances at Edge Dynamics. “Greenough will enable us to extend our reach into the life science industry and enhance our reputation as the thought leader who has the solutions and expertise to help companies transform into demand-driven enterprises.”
“With its stellar management team, clear vision for channel commerce management, and rapid market acceptance by pharmaceutical manufacturers, Edge Dynamics is one of the hottest enterprise software companies to emerge in years,” said Phil Greenough, president of Greenough Communications. “We’re excited about the opportunity to shape and reinforce the story of Edge’s growing success in the life sciences industry, an area of special focus for our agency.”
About Edge Dynamics
Edge Dynamics is the pioneer and leading provider of channel commerce management (CCM) solutions to the life sciences industry. Edge Dynamics uniquely provides a full range of on-premise, hosted and hybrid solutions that enable manufacturers to optimize their transaction stream processing to address critical business challenges in the areas of channel control, regulatory compliance, and patient safety. Deployed at leading pharmaceutical manufacturers, the Edge Dynamics solution currently optimizes more than $75 billion in annual channel revenues. Edge Dynamics has offices in Redwood City, Calif. and Philadelphia, Pa. For more information, visit www.edgedynamics.com, send email to info@edgedynamics.com, or call 650-780-7800.
About Greenough Communications
Greenough Communications is one of the nation’s leading independent public relations firms, specializing in the information technology, life sciences, telecommunications, consumer electronics, and professional services markets. With an approach centered on business storytelling, Greenough has a track record for planning and executing public relations campaigns that deliver measurable results in terms of visibility, credibility and overall client satisfaction. Greenough combines traditional public relations strategies and tactics with an array of digital communications programs designed to build and amplify a storyline. Greenough has been recognized by The Holmes Report as Small Agency of the Year, and PR Week as runner up for Mid-sized Agency of the Year.
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