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Greenough Communications Adds Datawatch to Client Roster
Leader in Enterprise Information Management selects Boston agency
Boston, MA, July 25, 2007 – Greenough Communications, a leading independent public relations firm based in Boston, today announced the addition of Datawatch Corporation (NASDAQ-CM: DWCH) to its client roster. Greenough will help Datawatch, which is widely known for its world-leading Monarch report mining and analysis solution, increase awareness of its offerings within the Enterprise Information Management (EIM) software market.
Headquartered in Chelmsford, Mass., Datawatch Corporation helps companies make better decisions and solve business problems by simplifying access to information. The company transforms the massive amounts of data and documents generated inside or outside a company into actionable insight, without any changes needed to existing systems. As a result, Datawatch customers benefit from the right information, in the right context, at the right time.
“Datawatch solutions are designed to deliver immediate results for faster decision-making and increased ROI. We sought the same results-driven approach when selecting an agency partner and Greenough emerged as the clear choice for meeting our needs,” said John Kitchen, chief marketing officer for Datawatch. “Greenough has the initiative and creativity we need to develop undisputed leadership within a competitive market and distinguish Datawatch as the brand of choice for providing easy access, analysis and distribution of information across the enterprise.”
Datawatch has more than 20,000 corporate customers worldwide, including 98 percent of the Fortune 100. The company’s flagship product, Monarch software, is the world’s leading report mining and data analysis solution, which is designed to help users easily unlock the vast amounts of critical data buried in reports and other static business documents.
“We have entered an information age in which immediate demand for organized, usable data is unprecedented and Datawatch delivers solutions that meet this demand,” said Phil Greenough, founder and president of Greenough Communications. “Organizations in almost every industry are looking for ways to provide easy, fast access to information in the way that their employees need it. Our goal is to establish Datawatch as unique among EIM vendors in bridging the gap between the business intelligence and content management markets to make the information that resides in an organization immediately actionable and understandable.”
About Datawatch
Datawatch Corporation (NASDAQ-CM:DWCH), a leader in Enterprise Information Management, helps companies make better decisions and solve business problems by simplifying access to information. Unique among EIM vendors, Datawatch transforms the massive amounts of data and documents generated inside or outside a company into actionable insight, without any changes needed to existing systems. Datawatch customers benefit from the right information, in the right context, at the right time. More than 20,000 organizations worldwide rely on Datawatch products including its market-leading Monarch report and data mining solutions. Founded in 1985, Datawatch is based in Chelmsford, Mass. with offices in London, Sydney and Manila. For more information, visit www.datawatch.com.
About Greenough Communications
Based in Boston, Greenough Communications helps companies develop thought leadership programs through a disciplined, yet creative approach to business storytelling that combines traditional media relations with digital influence programs, establishing credibility with customers, prospects and investors. Greenough has been recognized as a 2-time national agency of the year or runner up and was rated three times as one of the “Top 10 Places to Work.” The company is a 5-time finalist for the nation’s top PR campaign and has received dozens of awards for media relations and digital influence programs.
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