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Greenough Communications Adds Compete to its Expanding Marketing Services Roster
Social media expertise a key factor in selecting Greenough
Boston, MA, September 24, 2007 – Greenough Communications, a leading independent public relations firm headquartered in Boston, today announced it has been named the agency of record for Compete, Inc., a web analytics company that helps top brands improve their marketing with the online behavior of millions of consumers. Compete joins a growing list of Greenough clients in the marketing services space.
“Through Compete.com and our widely-read blog, we’ve built a solid reputation among social media influencers and we want an agency partner that understands this evolving space and how it intersects with traditional PR,” said Stephen DiMarco, chief marketing officer at Compete. “Unlike other agencies that offer separate interactive practices or up-sell social media programs, Greenough integrates social media and digital PR into everything it does.”
“As more consumers and businesses have embraced social media, our agency has had an opportunity to take clients aggressively into this evolving landscape,” said Phil Greenough, founder and president of Greenough Communications. “Compete is an especially-exciting client win for us because the company has already established its own solid beachhead in social media, and we’ll benefit from being part of their evolving story in addition to helping them tell it.”
About Compete, Inc.
Compete helps the world’s top brands improve their marketing with the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, DaimlerChrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives.
Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit www.competeinc.com, or to join the conversation visit www.compete.com.
About Greenough Communications
Based in Boston, Greenough Communications helps companies develop thought leadership programs through a disciplined, yet creative approach to business storytelling that combines traditional media relations with digital influence programs, establishing credibility with customers, prospects and investors. Greenough has been recognized as a 2-time national agency of the year or runner up and was rated three times as one of the “Top 10 Places to Work.” The company is a 6-time finalist for the nation’s top PR campaign and has received dozens of awards for media relations and digital influence programs.
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