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Communispace Selects Greenough Communications as Agency of Record
Greenough Adds another Marketing Services Leader and Innovator to its Roster
BOSTON (May 14, 2008) – Greenough Communications, a leading independent public relations firm with offices in Boston and Silicon Valley, today announced that it has been named the agency of record for Communispace, creator of private online customer communities for more than 100 of the world’s leading brands. The comprehensive program includes a blend of media relations, conversation marketing (blogger relations, social networking, WOM), traditional speaking programs and other innovative marketing communications approaches.
“We've already become a vital business partner for companies such as Subaru, Kraft, Hallmark and Best Buy, and now it's time for us to tell our story to a wider audience,” said Diane Tarr-Smith, vice president of marketing at Communispace. “Greenough's approach to storytelling – through both traditional and social media – and its commitment to delivering new ideas and results across our entire company, from sales support to partner relations, make them more than just an agency: they're a true partner in our success.”
"Communispace is one of those companies that get storytellers like us excited,” said Phil Greenough, founder and CEO of Greenough Communications. “They have a roster of blue chip brands eager to speak on their behalf, a clearly differentiated offering, and an impressive senior team. Whether it's Ad Age, the New York Times or one of the many voices in the blogosphere, Communispace has a great story for all those marketers struggling to ‘get’ their customers and use what they're learning to have an immediate and measureable impact on their businesses.”
About Communispace
Communispace Corporation is the leader in building, managing and facilitating private branded communities that deliver the voice of the customer and enable businesses to generate continuous insights, drive faster innovation, and drive revenue. Founded in 1999, the company has created more than 300 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels. Headquartered in Watertown, Massachusetts, the company has offices in New York, San Francisco, London, Chicago, Austin, Atlanta and San Remo, Italy.
About Greenough Communications
Based in Boston and Silicon Valley, Greenough Communications helps companies develop thought leadership programs through a disciplined, yet creative approach to business storytelling that combines traditional media relations with digital influence programs, establishing credibility with customers, prospects and investors. Greenough has been recognized as a two-time national agency of the year or runner up and was rated three times as one of the “Top 10 Places to Work.” The company is a six-time finalist for the nation’s top PR campaign and has received dozens of awards for media relations and digital influence programs.
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