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Greenough Communications Adds The Clarks Companies, North America to Client Roster
Leading footwear manufacturer taps national firm
Boston, MA, June 18, 2007 – Greenough Communications, a leading national public relations firm, today announced its engagement with The Clarks Companies, North America. Greenough will design and execute a corporate and product-focused campaign that builds on Clarks’ 100+ year brand and heritage in the footwear industry.
With North American office headquarters in Newton Falls, MA, Clarks uses advanced footwear technologies to provide consumers with the highest levels of comfort and quality. The company's pioneering cooling technology is showcased in the newest addition to the Clarks' product family: Unstructured. Each Unstructured shoe is built with a unique and innovative cooling system that allows warm moist air inside the shoe to be replaced by cool air. Recently, the company has expanded its brandline to include more high-fashion designs. The Privo brand, which features shoes that seamlessly blend the comfort and durability of athletic shoes with the style and fashion of a casual shoe, has achieved notable success. Since its founding in England in 1825, Clarks has become the largest casual footwear company in the world.
“Greenough’s proven experience with consumer markets and track record for achieving consistent media results would provide the ideal public relations support for our company,” said Margaret Newville, VP of marketing for Clarks. “We want to raise awareness of Clarks’ fashionable, comfort-conscience styles and Greenough’s creative approach to business and product storytelling will help us achieve our goals.”
“Working with Clarks provides us with another opportunity to build brand storylines that hinge on consumer lifestyles, where we’ve had so much success in recent years,” said Phil Greenough, founder and president of Greenough Communications. “We’re truly delighted to work with a great company as it continues to build awareness nationally.”
About The Clarks Companies, North America
Since 1825 Clarks has been a pioneer in comfort footwear and since then has repeatedly revolutionized the footwear industry with its ongoing product innovations. That long-standing heritage of innovation and quality still guides Clarks and The Clarks Companies, N.A. (CCNA).
Clarks, Indigo, Privo and Bostonian are divisions of The Clarks Companies, North America (CCNA). Based in Newton Upper Falls, Massachusetts, CCNA is a wholly owned subsidiary of C&J Clark, Limited of Somerset, England.
About Greenough Communications
Based in Boston, Greenough Communications helps companies develop thought leadership programs through a disciplined, yet creative approach to business storytelling that combines traditional media relations with digital influence programs, establishing credibility with customers, prospects and investors. Greenough has been recognized as a 2-time national agency of the year or runner up and was rated three times as one of the “Top 10 Places to Work.” The company is a 6-time finalist for the nation’s top PR campaign and has received dozens of awards for media relations and digital influence programs.
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