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1366 Technologies Enlists Greenough Communications to Shine Light on New
Solar Cell Developments
BOSTON (September 9, 2009) Greenough Communications, a national public relations firm headquartered in Boston, today announced it has expanded its green technology practice with the addition of 1366 Technologies. 1366 has created the world’s simplest approach to high-efficiency solar cell design and manufacturing and selected Greenough to build awareness of its innovations among manufacturers, investors, and green industry influencers.
Developed by a veteran team of scientists, engineers and entrepreneurs that includes industry icon Dr. Emanuel “Ely” Sachs, 1366's solar cell textures and manufacturing processes achieve record power conversion efficiencies and deliver a highly-practical answer to the cost and production challenges that have inhibited solar power’s ability to reach grid parity.
“We aim to make silicon solar cells cost-competitive with coal-generated electricity, and widespread adoption among manufacturers is critical to achieving that goal,” said Frank van Mierlo, president and co-founder, 1366 Technologies. “Greenough has the expertise and industry knowledge we need to hone our message and get it to the people who play a pivotal role in the future of PV."
“With a visionary leader in Dr. Sachs, a cadre of successful entrepreneurs on the management team, and the breakthrough process for solar cell manufacturing, 1366 has all of the elements needed to start a revolution,” said Phil Greenough, founder and president, Greenough Communications. “1366 is a disruptive force moving into the market, and we’re privileged to help craft and tell their compelling story.”
Combining the experience of a large agency with the agility and hands-on approach of a small one, Greenough increases clients' visibility and develops thought leadership by delivering creative communications programs. Greenough's established green practice includes companies such as Northern Power Systems, Advanced Electron Beams, US Department of Energy ECOCar Challenge, TRIRIGA and GEO2 Technologies.
About 1366 Technologies
1366 Technologies eliminates the cost and production challenges that have hampered solar power’s ability to replace fossil fuels. The company combines breakthrough innovations in silicon cell architecture with lean manufacturing processes to make the world’s most cost effective and commercially viable multi-crystalline solar cells. Developed by a veteran team of scientists, engineers and entrepreneurs, including MIT professor and photovoltaic industry expert Dr. Emanuel Sachs, the company’s novel approach shatters existing efficiency standards. 1366 Technologies is headquartered in Lexington, MA. For more information, please visit www.1366tech.com.
About Greenough Communications
Greenough Communications is an independent communications agency focused on the information technology, green technology and consumer technology markets. Greenough builds brands through the power of storytelling and is nationally recognized for its award-winning public relations and marketing programs. For nearly a decade, Greenough has helped companies develop and implement marketing and communication programs that generate conversations with customers, prospects and stakeholders. For information, visit www.greenoughcom.com or read our blog at http://blog.greenoughcom.com/.
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