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MEDIA COVERAGE ANALYSIS
Greenough is laser-focused on delivering results that lead clients to victory in their markets. To this end, we provide each client with an ongoing assessment of media coverage through our Greenough Media Measurement™ and Share of Voice programs.
The Greenough Media Measurement program ensures that media tracking and analysis is a constant throughout our engagement process. We work with our clients to set media coverage benchmarks, and we track our results through a variety of methods from daily alerts on company coverage, competitive news and industry trends, to monthly and quarterly coverage analyses to guarantee that we deliver on our promises.
Greenough’s proprietary share-of-voice deliverable maps our clients’ voice in the market – as measured by feature coverage in a pre-determined set of publications against that of key competitors. Mapped against share of market as measured by revenue share-of-voice data helps determine how much impact PR is having on key external markets.
Recognizing the role that public relations and specifically impactful media coverage can play in helping companies gain credibility and acceptance from customers and prospects, we also work with our clients to transform key coverage into various sales tools. Our marketing PR programs begin by engaging with your sales team to inform our PR strategy and planning. We then develop clear goals that align with your sales efforts, move prospects through your pipeline quickly, and help you win business.
To learn more about our measurement processes and products, please feel free to contact us.
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